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Parade FruiterersWest Ealing · since the 1960s
Family greengrocer · West Ealing · since the 1960s

Fresh from the market, every morning, on St John's Parade

Three generations of the same family, buying at the wholesale market before dawn and setting out the display by eight. Shop on Mattock Lane or have a seasonal fruit and veg box delivered.

  • Family run since the 1960s
  • 4.7★ on Google from 46 reviews
  • Boxes delivered across West London
  • Order by 10am for same day

Order a box, delivered

We reply with the price and the delivery time before anything is packed. Order by 10am for same-day delivery where we can. Prefer to talk? Call 020 8567 0624.

What is good right now

In season now: autumn

October on the parade is English apple season. Cox for sharpness, Gala for sweetness, Bramleys for the crumble. Strawberries are still coming through and still tasting of summer, the cauliflowers have gone purple and yellow, and the roasting veg is in for Sunday.

English Cox apples at Parade Fruiterers, West Ealing

English Cox apples

Sharp, crisp and full of flavour. The eating apple of the season.

English Gala apples, crisp and sweet, at Parade Fruiterers in West Ealing

English Gala apples

Crisp, juicy and super sweet. Probably our best seller.

Bramley cooking apples on the scales at Parade Fruiterers, West Ealing

Bramley cooking apples

Apple pie or apple crumble? These will do the job.

Everything in season now

New this season or every week

Fruit & veg boxes, delivered

Mixed, veg or fruit, in three sizes, packed from the shop display the morning it goes out. Order by 10am and we deliver that day across West Ealing and around, or collect from the counter.

Everything about the boxes, sizes and delivery days

Order a box in under a minute

We reply with the price and the delivery time before anything is packed. Order by 10am for same-day delivery where we can. Prefer to talk? Call 020 8567 0624.

  • 60+years on St John's Parade
  • 3generations of the same family
  • 4.7★from 46 Google reviews
  • 10amorder cut-off for same-day boxes
A proper greengrocer

Why people cross Ealing for a bag of apples

Supermarket fruit is picked to travel and sold to look right. Ours is bought at the wholesale market that morning to be eaten this week, which is why it smells of what it is. The display is set out by hand every day, the prices are written on cards, and the people serving you have been doing it for decades and will tell you what is good.

  • Bought at the market that morning
  • Sold ripe, unwaxed and loose
  • Packed by the family, not a warehouse
  • Order by 10am for same-day delivery where we can
  • Tell us what you do not eat and we leave it out
  • The same box on the same day, week after week, if you want it
Punnets of fresh strawberries at Parade Fruiterers, West EalingBroccoli, apricots and peaches from Parade Fruiterers, West EalingCrates of apples, oranges and apricots with hand-written price cards at Parade Fruiterers, West EalingCherries, nectarines and broccoli bought from Parade Fruiterers, West Ealing
4.7 out of 5 on Google

What customers say

★★★★★

A traditional family-run greengrocer with an excellent variety of fresh and seasonal fruit and vegetables, all very reasonably priced. The staff are very friendly and helpful. We've been shopping here for years and are very lucky to have this wonderful shop on our doorstep.

John F. · Google · 5 years ago
★★★★★

Fantastic produce from an Ealing institution. Can't go wrong with a family run business of over 60 years!

David D. · Google · 3 years ago
★★★★★

The family who run this excellent greengrocer are always helpful and kind, always stocking the best possible fresh fruits and veg.

Ruth M. · Google · 6 years ago

Read all the reviews

Five steps, no app

How a box order works

  1. Choose your box

    Mixed, veg or fruit, in small, medium or large, one-off or regular. Or tell us exactly what you want.

  2. Send it

    The form opens WhatsApp with your order written out, or sends it to us by email. Takes under a minute.

  3. We confirm

    We reply with the price and the delivery time. Nothing is packed until you are happy.

  4. Packed from the display

    Your box is packed the same morning from the produce on the shop front, after the market run.

  5. Delivered or collected

    The van brings it to your door, or it waits for you at the counter. Add to or pause a regular box any time.

West Ealing and around

Where we deliver

Boxes go out on the van after the morning market run to West Ealing and the neighbourhoods around it. Not listed? Ask.

Questions we get asked

Where is the shop?

7 St John's Parade, Mattock Lane, West Ealing W13 9LL, on the corner with Churchfield Road opposite St John's church. Four minutes' walk from West Ealing station. There is free short-stay parking on the parade.

What are your opening hours?

Monday to Friday 8am to 5pm, Saturday 8am to 4pm, closed Sunday. We are open all day on Wednesdays.

Do you deliver?

Yes. Seasonal fruit and veg boxes are delivered across West Ealing and the surrounding areas. Order by 10am and we deliver that day where we can, otherwise the next working day.

How do I order a box?

Use the order form on this page or send us a WhatsApp on 07949 227261 with the box, size and your address. We confirm the price and the delivery time by reply.

Do you take cards?

In the shop we take cash. For box orders we confirm the easiest way to pay when we confirm your order.

Are you really family run?

Yes, three generations of the same family, on this parade for over sixty years. The person serving you is almost always one of the family.

St John's Parade, West Ealing

Find us, call us, message us

We reply the same working day, usually much sooner. Your details are only used to answer you.

Monday to Friday8am – 5pm
Saturday8am – 4pm
SundayClosed

On the corner of Mattock Lane and Churchfield Road, opposite St John's church, four minutes' walk from West Ealing station. Free short-stay parking on the parade. Cash in the shop.

Fancy a box this week?

Order on WhatsApp or through the form and we confirm the price and the delivery time by reply. Or just come to the shop: Mon–Fri 8–5 · Sat 8–4 · Sun closed.

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